We have just published a set of FAQs for advertisers, giving top tips for brands wanting to reference coronavirus in their advertising and marketing.
As well as giving a summary of the ASA's latest enforcement action in this area, we also look at what online platforms are doing to limit the exploitation of consumers and set out some guidance on pricing practices.
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Consumers tend to have long memories and, ultimately, advertisers need to think beyond the current outbreak and have an eye on maintaining long-term brand values and brand loyalty.
https://www.lewissilkin.com/en/insights/coronavirus-faqs-for-advertisers
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